Making a Passion More than a Pastime
May 8th, 2009Musicians hoping to make their passion more than just a pastime have always had a significant barrier to “turning pro.” Even if they have outstanding music… Even if they have their music professionally recorded… Even if they have an established fan base, it has been nearly impossible for an aspiring musician to gain any kind of meaningful distribution without being signed to a music label. Even then, the terms of most label deals make it difficult for an artist to earn any real money off the sales of their songs.
That’s the problem that longtime music industry veteran Gerald Wiggins wanted to solve for up-and-coming artists when he created GlobalTrax. He had a vision that anyone capable of recording original music would have the means of distributing it through established online music stores like, iTunes, Amazon, Rhapsody and more at a low cost (only $10 a month + a one-time startup fee of $25). Most of all, Wiggins wanted to ensure that — unlike the traditional model — the artists would actually be able to profit from the sales of their music.
